Category Archives: Tampa history

Documenting the Birth of the Sacred Pepper

By now, most of you know about the opening of the Sacred Pepper, the fantastic restaurant that Candy DeBartolo and the DeBartolo family conceptualized and opened recently in Carrollwood. The restaurant has gotten really wonderful reviews and I will tell you that they are well deserved.

Tampa, Florida. 4/21/2016. Overall of the front of Sacred Pepper. Photo by Bill Serne

What you might

Also posted in back story, Bill's favorites, timeless

Aerial Views

Aerial Images of Florida

Photography has taken me all kinds of places, most recently up in a helicopter over Florida for a project I did for Visit Florida.  We were taking aerial shots of various scenic highways throughout the state.  These images are from that shoot as well as some other aerial shots

Also posted in back story, Bill's favorites, nature photography

Getting My Start – A Look Back in Tampa’s Musical History


There are some moments in life that you don’t realize are significant until you look back. In 1972 when I moved to Tampa I started shooting concerts. Not just any concerts, but some of the greats…Zeppelin, Ray Charles, Santana and many more. 70s music was unique and part of a …

Also posted in back story, Bill's favorites, Event photography, timeless