Category Archives: back story

A Look Back

Kent State Portfolio Work from Bill Serne

Recently I have been going back through some of my older photo images, taken earlier in my career. In doing so, I came across this one.

I have fond memories of this particular image. I shot it as part of the portfolio I needed to submit to my professors, prior …

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Wedding Bliss

Photographing or videotaping a wedding is really like no other job. It’s incredibly
meaningful and personal. To be a part of such an important day is a responsibility
and a pleasure.
1.7.2017. Tampa, Fl. Wedding of Ginny Fultz and Jim West at the Westshore Yacht Club. and Jim Photo by Bill Serne
Here’s a peek at one of our recent weddings. Ginny and Jim got married at 
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Photographic Journey


2016 has been an interesting year for me. My photography career has taken me on a path of comfort to one where I am pushing the envelope to create better images.  As a sports photographer, I never imagined I would start down a new path creating interesting and compelling

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Documenting the Birth of the Sacred Pepper

By now, most of you know about the opening of the Sacred Pepper, the fantastic restaurant that Candy DeBartolo and the DeBartolo family conceptualized and opened recently in Carrollwood. The restaurant has gotten really wonderful reviews and I will tell you that they are well deserved.

Tampa, Florida. 4/21/2016. Overall of the front of Sacred Pepper. Photo by Bill Serne

What you might

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Aerial Views

Aerial Images of Florida

Photography has taken me all kinds of places, most recently up in a helicopter over Florida for a project I did for Visit Florida.  We were taking aerial shots of various scenic highways throughout the state.  These images are from that shoot as well as some other aerial shots

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15 Favorites of 2015


1937 Cadillac Touring Sedan Hood Ornament - Photo by Bill Serne Photography

The year 2015 was an interesting one for me photographically. I saw challenges I had never seen before, and because of that, was able to learn even more about the craft I love.  I continue to see my work progress in a different way.  In my mind I know …

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Capturing Steinhatchee for VisitFlorida

There are two things I particularly love about photography, maybe about life: people and nature. Some photographers might say it’s watching that perfectly captured image unfold or capturing a moment in time – and those are fantastic, no doubt about it. But what has always made photography special to me …

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Mentors and Inspiration

Mentors are funny things. You never know who will become when and at what moment in life. For me, there have been some obvious ones. From Charlie Brill, my first college professor at Kent State, to all the exceptional photographers and editors I have been fortunate enough to work with …

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Finding Peace


Sometimes I find it is nice to take a break from the hustle and bustle of daily life. When I need it, I am fortunate to be able to withdraw into another dimension where outside issues don’t and can’t penetrate.

I’ve talked about it before, but being in nature gives …

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From Photography to Video

I’ve talked before about how important it is for photographers to be flexible. Flexible in planning, flexible in shooting, and flexible too in business. In recent years I’ve expanded my offerings from still photography to the addition of videography. It’s a complimentary skill set and something my clients want and …

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