Behind the Cloak of Invisibility

Dade City Wild Things

“You don’t make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.” – Ansel Adams

 Photography is my passion and has been since I was a kid.  I can still remember picking up and using my first camera, which by the way was my parents’ 8mm soundless video camera. I self-taught myself to use it, and then started documenting family, friends and events.

As I got more comfortable behind the lens, I imagined it as an invisibility shield that allowed people and things to act out in front of me as though I wasn’t even there.  Fast forward to the present and my documentary style of photography.


I still feel as though I have that shield, recording events and people while they forget I’m even there. Thus the simple explanation of my photography style – I try to blend in to events and gatherings, hidden by my cameras.

Donna and Jim Wedding

Being self-taught early on in my career gave me basic building blocks in the creative areas of photography and videography. From there, I honed my craft through school and career. I attended and graduated from Kent State University with a degree in Photojournalism and started my photography career with the Tampa Tribune and then the St. Petersburg Times. Along the way I tried to absorb knowledge and styles of some of the best photographers, editors and photojournalists in the business.

Vineyard Wedding

One of the things I learned about news and sports photography is that you don’t get a second chance to record a special moment. That being said, I bring that talent and awareness to my style of photography today. Whether a wedding, a special event or other types of assignments, I am always ready to document special moments, planned or unplanned.


I credit these people and the experiences I was allowed to document with my cameras a big part of who and what I am today. To this day I am grateful to all of them and to my employers for trusting me with very special photo assignments.

Emma 1

I continue to feel this way with each and every one of my clients.  Allowing me to partake in these events – even behind my cloak of invisibility – is a responsibility and honor I don’t take lightly.

This entry was posted in back story, Bill's favorites, Event photography, graduation, nature photography, timeless, wedding.

One Comment

  1. Christopher Stork March 13, 2015 at 6:42 pm #

    Well said Mr. Serne. Great looking site.

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